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How To Avoid The 3 Most Common Affiliate Mistakes

Written by yunitae on 19.50

Affiliate marketing is one of the most effective and powerful ways of earning some money online. This program gives everybody a chance to make a profit through the Internet. Since these affiliate marketing programs are easy to join, implement and pays a commission on a regular basis, more an more people are now willing in this business.

However, like all businesses, there are lots of pitfalls in the affiliate marketing business. Committing some of the most common mistakes will cost the marketers a large portion taken from the profit they are making everyday. That is why it is better to avoid them than be regretful in the end.

Mistake number 1: Choosing the wrong affiliate.
Many people want to earn from affiliate marketing as fast as possible. In their rush to be part of one, they tend to choose a bandwagon product. This is the kind of products that the program thinks is “hot”. They choose the product that is in demand without actually considering if the product appeals to them. This is not a very wise move obviously.

Instead of jumping on the bandwagon, try top choose a product in which you are truly interested in. For any endeavor to succeed, you should take some time to plan and figure out your actions.

Pick a product that appeals to you. Then do some research about that product to see if they are in demand. Promoting a product you are more passionate about is easier than promoting one for the sake of the earnings only.

Mistake number 2: Joining too many affiliate programs.
Since affiliate programs are very easy to join, you might be tempted to join multiples of affiliate programs to try and maximize the earnings you will be getting. Besides you may think that there is nothing wrong and nothing to lose by being part of many affiliate programs.

True, that is a great way to have multiple sources of income. However, joining multiple programs and attempting to promote them all at the same time will prevent you from concentrating on each one of them.

The result? The maximum potential of your affiliate program is not realized and the income generated will not exactly be as huge as you were thinking initially it would. The best way to get excellent result is by joining just one program that pays a 40% commission at least. Then give it your best effort by promoting your products enthusiastically. As soon as you see that it is already making a reasonable profit, then maybe you can now join another affiliate program.

The technique is to do it slowly but surely. There is really no need to rush into things, especially with affiliate marketing. With the way things are going, the future is looking real bright and it seems affiliate marketing will be staying for a long time too.

Mistake number 3: Not buying the product or using the service.
As an affiliate, you main purpose is to effectively and convincingly promote a product or service and to find customers. For you to achieve this purpose, you must be able to relay to the customers that certain product and service. It is therefore difficult for you to do this when you yourself have not tried these things out. Thus, you will fail to promote and recommend them convincingly. You will also fail to create a desire in your customers to avail any of what you are offering.

Try the product or service personally first before you sign up as an affiliate to see if it is really delivering what it promises. If you have done so, then you are one of the credible and living testaments aware of its advantages and disadvantages. Your customers will then feel the sincerity and truthfulness in you and this will trigger them to try them out for themselves.

Many affiliate marketers makes these mistakes and are paying dearly for their actions. To not fall into the same situation they have been in, try to do everything to avoid making the same mistakes.

Time is the key. Take the time to analyze your marketing strategy and check if youa re in the right track. If done properly, you will be able to maximize your affiliate marketing program and earn higher profits.

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A few avoidable errors when promoting your affiliate program

Written by yunitae on 10.56

In this article, I have listed a quick and easy bulleted list of does and do not’s when trying to promote your affiliate program.

* Many affiliate marketers make a huge mistake of posting their ads on forums. Forums can be used to promote your affiliate programs and your website but in a proper manner. Posting banners is very similar to spamming and may easily
upset forum administrators.
* Always do your research before promoting your affiliate program to a potential customer. Do not offer affiliate programs to visitors who are not at all interested in the products associated with the program. This is a futile endeavor.
* If you promote affiliate programs offered by other merchants, ensure that you develop your own advertising copy. Many websites commit a common mistake of using the same advertising copy as used by the merchant themselves.
* Avoid Copyright infringement in all cases. Always use original content or ask permission to use graphic images or text found on other websites.
* Do not submit your programs to free websites. These may be free but your programs would hardly ever be noticed, especially by Search Engines. Moreover, your own ranking would get lowered if you submit your affiliate programs to such websites.


* Avoid using caps on your web page or email ad. Using caps is symbolic to shouting, which never goes well with potential customers. A few words may be ritten in capital text to give them additional emphasis. However, such practice should be limited.
* Always respond to all queries sent by visitors as soon as possible. A slight delay in your response could easily result in loss of a potential client.
* Do not use pop-up ads along with your webpage. Most surfers are likely to close their browser if they come across pop-ups.
* Do not host your website on a free server or use free email accounts. This gives a negative impression to visitors. Using free hosts and email accounts looks
cheesy and loses sales.
* Many websites do not have an opt-in list. Create an opt-in and opt-out list for your visitors. Without these,there is no way of tracking potential customers.
Visitors should be allowed to opt-in at any time as well as opt-out at any time.
* Most sites have a poor tracking mechanism. It is essential that you track all business activities. Accurate record keeping is crucial. There are many software tools, discussed earlier in this chapter, than can automate your record keeping process with minimal error.
* A 'mall' site is best used as a central hub to send visitors to your other domains. As a main or only site, unfocused mall sites don't get traffic from the engines, and they don't convert well to sales. Highly focused theme sites attract traffic and sales.
* Offline advertising may not be effective. A lot of money and effort should not be wasted on offline advertising. Most people rarely check websites that are advertised in local magazines or newspapers.
* Avoid focus on animated banner ads. These simply use up bandwidth, thus making web pages load slower.
* While advertising do not degrade other competitors. Itis recommended that you highlight your products uniqueness and superiority but never mortify other Products.
* Banners or text links that expire are guaranteed to eventually send your visitor to a broken link or show a broken graphic on your page. Time sensitive advertising
is best used only in email advertising campaigns.
* Never put affiliate links on your homepage. This is similar to asking your VIsitors to leave immediately.Give them a chance to browse, sign up for your
newsletter and decide that they'd like to come back to your place before introducing them to your affiliates.
* Technology changes with amazing speed. To keep up with this rapidly evolving industry, you must invest time and money in research. The investment is a tax write-off, and will pay you back many times over in additional revenue.

Hopefully this list has proven helpful to you and has shown you some red flags to avoid when it comes time to promote your own affiliate site. Good luck and take care.

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Setting up Your Own Affiliate Program -II

Written by yunitae on 10.48

This article is the second of a two part series on setting up your own affiliate program. In addition to starting an affiliate program, you must manage it and keep track of it.The following information will show you how Managing and tracking your affiliate programs. The key to any business is to promote your products and services to people who need them. Your affiliate business is no different. In order to earn commissions you must put your products in front of the people who need them. The beauty of marketing affiliate programs is that it is anybody’s ball game. This is the one place you can burrow deep into your own niche and stick it to the so-called 'big wigs'.

You may create your own affiliate program or you may promote other popular affiliate programs that are related to your product or service. The best way to manage and track affiliate programs is by creating your own affiliate program website. This is where you can list all your affiliate Programs.

Staying Organized
There are many affiliate networks that provide multiple affiliate programs and merchants. Keeping a track of all affiliate programs in a single network is easy. You would generally be given one username and password as well as a single interface that controls all the programs. However, if you have many of your own affiliate programs or you promote several stand-alone affiliate programs from your website,the task of staying organized becomes a bit more complex.


There are many software programs available on the Internet that organize and keep track of all data associated with affiliate programs. Some of these are My Affiliate Program 2000 and Affiliate Assistant 1.0. These programs maintain databases pertaining to information about all your affiliateprograms. A typical database would consist of the following fields:
* Program Name
* Date joined or created
* Contact Name
* URL
* Email Address
* ID
* Password
* 1st Tier Percent
* 1st Tier Sale
* 2nd Tier Percent
* 2nd Tier Sale
* Total Income
* Additional comments

Once the program information has been entered, you can add information about individual sales made and checks received.The program then keeps track of sales to date, amount collected and receivables. Besides, some of the advanced
software programs also provide analysis and comparison tools for all affiliate programs. If you take the time to input collected data about clicks, sales, and page views,impressions, emails sent etc. from your various campaigns and enter all of it into the program, it will show you:
* Click to Sale Ratios
* Impression to Sale Ratios
* Amount Earned Per Impression
* Amount Earned Per Click

Apart from these are a few other tips that might help you manage your affiliate programs.
* Always ensure that your website is up and running. On a Daily basis type your URL into your browser's address bar,refresh the page and find out. The danger in not knowing that your site is down comes when you are running a pay per click advertising campaign. The click costs add up whether your site is functional or not. If your site is down, you are paying for advertising, but no one is buying.

* Check your statistics daily, maybe even twice a day. This will give you a better idea of your income trends and also highlight affiliate programs that bring your business. Visit the statistics interface for each network and individual
affiliate partner and input your total revenues into any accounting software. Using such software frequently will also keep you informed as to whether certain checks have become overdue.

* Be prompt in answering any queries from affiliate partners or customers, especially when these are about your products or services. This probably means that the customer trusts your site and is thinking of buying your product.

* One of the main aspects of any affiliate program is residual income. You've got to make the most of each and every customer you receive. The best way to do this is by promoting affiliate programs that offer residual commission.

* This allows you to repeatedly get paid for work you do once. For example, if a visitor arrives at your site and purchases auto responder services, newsletter subscriptions,ISP/hosting services, you will collect a portion of the monthly fees for as long as they remain a paying customer.
Membership sites are a good way to collect residualcommissions and are steadily growing in popularity. There are many affiliate programs that offer residual commission.

* A well placed recommendation placed at the end of an outgoing email can bring in extra sales. Target your audience, what are their specific needs? If you can offer
them a product they need/want, often times the end result will be a sale.

* Finally, track all your affiliate links. The best way to accomplish this is by setting up tracking software for your affiliate links. There are a number of scripts that will do the job. Most tracking programs typically allow you to setup
tracking links for any product you promote, telling you how many hits each product has received, and where the hits are coming from. A more detailed view of tracking and analysis is given in the section below.

* It is not enough to have a few banners and classified ads.You must provide as much help as possible for your associates if you want them to be successful. You should have tested and proven endorsements, testimonials, sig files, ezine ads, and other unique tools and techniques. You must also make yourself available, either through email or the phone, to help your affiliates implement these tools and
to answer any questions they may have.
* Whether you run your own or participate in an affiliate program, you must be able to determine what methods work best in a particular medium. For instance, which ezine ads work best and in what ezine; which banner ads produce the
greatest clickthroughs and from which sites or bannerexchanges; and where on your website is the most effective spot to include a testimonial.

* Some affiliate programs, have implemented unique payment procedures to get affiliates their commission checks on a timely basis. Some of these procedures include: online electronic payment services, direct bank deposits and checks
by fax. If you can solidify your payment procedures from the start, you will save yourself an administrative headache and more importantly, keep your affiliates happy and working to promote your program.

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