Advertising in newsletters
Written by yunitae on 10.33We discussed earlier the advantages of having advertising space in your newsletters. In this article we will discuss advertising in other companies’ newsletters and how it can be as equally beneficial. By advertising in other newsletters, you can reach an audience which is highly targeted and cost effective.Moreover, you can never be accused of spamming as all the recipients have subscribed to the newsletter. There are so many newsletters out there covering so many different topics that it's easy to find highly targeted ones to advertise in.So if you've matched the newsletter to the product you're selling, you've reached your target audience to a tee.
Almost all newsletters are archived, thousands of people read these archives, and your ad will be seen by these people at no extra cost. This can bring in exposure and
extra sales on a long term basis. Besides, newsletter publishers may have already developed a trust between themselves and their readers. Just by placing your ad in the newsletter, it's more likely to be read because it appears in a publication they like and trust.
Newsletter advertising is not only effective, it's cheap as well. A 5 line ad in a newsletter that goes to 3000 people will cost you between $5 and $25 per issue. With so little risk involved, this is definitely worth it.
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